Tesseract Architecture

Visual and verbal platform: brand strategy, tagline, key messages and story development, identity design, identity applications, branding guidelines. Web design and development.     

Visual & Verbal Platform for Tesseract Architecture

We developed the brand strategy, crafted a compelling tagline, defined key messages, and shaped the brand story for Tesseract, an architecture firm specializing in medical spaces. Our work also included identity design, identity applications, and branding guidelines, alongside web design and development.

Humanizing Architecture with “Beauty in Balance”
At the heart of the Tesseract brand, we placed the idea of humanizing living spaces and infusing them with living beauty. Tesseract’s name, with its metallic, technical sound, needed a more approachable, human side to align with its values.

We drew inspiration from the timeless human pursuit of wholeness – Beauty, Truth, and Good – and translated this ideal into the tagline “Beauty in Balance.” This creative concept not only defined the brand but also acted as the organizing principle throughout the branding process.

The minimalist design of the Tesseract website reflects the team’s architectural principles, creating a seamless, clear expression of the brand’s philosophy and positioning. Company website.