Dare Digital

Brand Identity and Design Applications, Positioning Strategy, Brand Strategy, Web design, Brand Guidelines

 

Dare Digital needed a brand refresh with brand identity redesign, and a top-of-mind positioning in the digital agency market. A name that was difficult to ignore needed a visual identity just as courageous.

The new strategic direction we developed after internal and external audit clarified the two closely interconnected business lines: performance marketing and digital strategy.

The tagline encapsulates the essence in a symbolic manner: Pragmatic Visionaries and the visual identity follows. The rhinoceros represents force, agility, and pragmatism, while the bird symbolizes perspective and vision. This pragmatism-vision duo became a powerful differentiator in a market dominated by functional and abstract design. Company website.

 

 

 

 

 

Ciprian Susanu, General Manager Dare Digital: “Branding is first and foremost about understanding and reflecting human identity before corporate identity. The Onomatopy team did great: they identified and synthesized the most important values we bring into business. The branding solution they proposed not only was approved immediately but, 3 years after launch, it’s so generous that it covers all our communication needs and inspires us every day. Thank you!”