Jazzery

Naming, brand positioning, brand visual and verbal platform: identity design, identity application design, brand guidelines, tagline and story development, key messages and advertising rhetoric.    

 

The courage to create an innovative type of food delivery service and a new approach to quality control gave birth to Jazzery. After carefully considering positioning strategies, we chose a highly creative path where the name and story subtly convey themes of evolution and constant change.

Thus, the name and the entire brand platform we created appeal to professionals who spend most of their day in the office. The brand was created around the idea of urban lively kitchen that matches the dynamic city vibe – constantly adapting and evolving. Jazzery delivers good food vibes and caters to office workers who need better control over their food orders.